HAWKPOINT TECHNOLOGIES
website redesign
OVERVIEW
Hawkpoint Technologies is a technology company that creates innovative solutions to keep businesses moving forward. With a focus on precision, technology, and intelligent solutions, I wanted their website to feel as innovative as their work.
THE GOAL
The main objective of this project was to create a website homepage that has a unique visual style, clear hierarchy, great use of color and typography, consistency, and readability across sizes.
THE PROCESS
I began by researching the brand and other technology-based websites to see what works and what does not. For this redesign, I wanted to create a website that felt modern, smart, and playful. Almost as if intelligence were something alive and flowing. The page should show technology that works with you, not just for you. I began designing the hero section and experimented with how I could get my desired feeling across. I pulled inspiration from technology, movement, and clean geometric forms to create a visual system that felt structured but still had personality. I used bold typography, a column grid layout, and pops of color to give a little bit of motion and playfulness because technology doesn't always have to look so serious. After I was happy with the hero section, I moved on to experimenting with my image treatment and other assets. After that, I created a wireframe for the entire homepage and began laying out the text. Then I went back into each section to refine the placement of items and added my other assets.
THE OUTCOME
The final result is a responsive website design that has a unique visual style and clear hierarchy. It makes the viewer want to look into the details and, in the end, request their services.
DESKTOP VIEW - TABLET VIEW - MOBILE VIEW