LULULEMON
lululook ad campaign
OVERVIEW
Lululemon is an athletic apparel brand known for combining performance, comfort, and style. For this campaign, I explored the concept of Lululook, a digital styling experience that allows users to build outfits, try new looks, and express their personal style. I wanted the campaign to feel as dynamic and expressive as the people who wear the brand.
THE GOAL
The main objective of this project was to create an advertising campaign that introduces Lululook while capturing Lululemon’s active lifestyle and fashion-forward identity. I wanted to use bold typography, vibrant colors, and engaging visuals to communicate a campaign that made LuluLook feel less like another shopping tool and more like a place to discover and rock your unique style.
THE GOAL
The main objective of this project was to create an advertising campaign that introduces Lululook while capturing Lululemon’s active lifestyle and fashion-forward identity. I wanted to use bold typography, vibrant colors, and engaging visuals to communicate a campaign that made LuluLook feel less like another shopping tool and more like a place to discover and rock your unique style.
THE PROCESS
I began by researching Lululemon’s existing branding and started brainstorming ways on how to translate the brand into a digital styling experience through a series of advertisements. I wanted the visual direction to feel bold and energetic while still maintaining the clean, intentional look associated with the brand. I experimented with collage ideas, different image treatment styles, and exploring how I could incorporate the activewear Lululemon has with something that would feel personal to the app. I decided to do a collage aspect that focused on different outdoor activities for the campaign. After compiling a list of outdoor activities and creating outfits with Lululemon clothing, I printed off and photographed each individual item. I then ripped out each item from the page so it had a torn paper look on the edges. After that, I brought them into Adobe Photoshop and began piecing together the collage. I refined the layouts and adjusted the placement of text and imagery to create a consistent visual style across the campaign.
THE OUTCOME
The final result was a vibrant advertising campaign that introduces Lululook as a new way to explore personal style through Lululemon. The combination of bold typography, energetic colors, and fashion-focused visuals creates a cohesive campaign that encourages viewers to discover new ways to style their favorite pieces.
BEHIND THE SCENES
