THE VINTAGE GARDEN
brand identity redesign
OVERVIEW
The Vintage Garden is a shop specializing in refreshed antiques, salvaged goods, home decor, and unique finds. From refreshed antiques and hand-painted furniture to vintage-inspired home décor and meaningful gifts, the brand has always had a little bit of everything tucked away. For this redesign, I wanted to capture the charm of discovering something special while creating a visual identity that feels warm, inviting, and full of personality.
THE GOAL
The main objective of this project was to redesign and develop a cohesive brand identity that reflects The Vintage Garden’s unique character and creates a memorable experience for its customers. I wanted to lean into the charm that makes The Vintage Garden feel different from a typical home décor shop. Rather than making the brand feel overly polished or modern, I wanted to capture the feeling of walking into a cozy shop and never knowing what little treasure you might find.
THE PROCESS
I began by researching the shop and exploring visual inspiration from vintage packaging, botanical illustrations, and antique-inspired branding. I wanted to create an identity that felt connected to the charm of the products without making the design feel outdated. I explored different nostalgic/vintage approaches, from groovy hippie vibes to antique artifacts, before developing a visual direction that balanced the nostalgic details with a more modern layout. I then selected the branding colors and typefaces to establish the overall look and began applying the identity across the homepage first. After I was happy with the overall design, I began designing the business card, posters, social media posts, and other deliverables. Throughout the process, I refined the individual elements to ensure the designs felt connected and recognizable as part of the same brand.
THE OUTCOME
The final result was a refreshed visual identity that highlights the charm and individuality of The Vintage Garden. By combining vintage-inspired details with a more contemporary approach, the redesign creates a cohesive brand experience that reflects a shop that is welcoming, full of character, and filled with little details worth stopping to look at. Something that makes you want to take a peek inside and wander.
BEHIND THE SCENES
